Logo dell'Università di Bologna - link alla home page del portale
Testata del Dipartimento di Ingegneria delle Costruzioni Meccaniche, Nucleari, Aeronautiche e di Metallurgia

Italian Design Summer School: Art, Society and Industry

Edition 2018, the 13th Edition

Programme

Partnerships

IDSS is a joint program of the Universiy of Bologna with the Yuan Ze University of Taipei. In particular, it is an eligible program of the Master Degree in Innovative Product Design proposed by the Department of Mechanical Engineering together with the Department of Art and Design at Yuan Ze University of Taipei.

IDSS is a joint program of the Universiy of Bologna with the Art Design Faculty of the Ho Chi Minh City University of Architecture.

IDSS is a possibility for students at the Universidad de Las Palmas de Gran Canaria de España to enrich their curriculum.

IDSS is a possibility for students at the College of Design and Innovation of Tongji University to enrich their curriculum.

The ITALIAN DESIGN SUMMER SCHOOL offers a unique opportunity to understand how Italy’s tradition of “Disegno” is still living in today’s industrial design projects.


Course Structure

Introduction

Characteristics and value of “Made in Italy”

(4h)

Design methods

(10h)

Materials and processes for Design

(5h)

Italian industrial Design history

(6h)

Art history

(7h)

Fashion and style

(3h)

Concept freehand drawing

(4h)

Computer Aided Design

(8h)

Innovative technologies for prototyping in industrial Design

(3h)

Food Design

(1h)

Clay modelling

(7h)

Designer's seminars

(4h)

Design case studies

(3h)

Project work

(9h)

Visits to firms and institutions

(18h)

Visits to cultural, artistic and historical places

(22h)

Individual study

(33h)

Final test and project work presentations

(3h)


Characteristics and value of “Made in Italy”


“Made in Italy” products are mainly manufactured from small and medium enterprises often concentrated in limited area called districts. This course explains what the Italian industrial districts are and which are the main characteristics of the Italian production system, identifying common processes and the most popular and most exported products. Flexible technology, frequent innovation and a craftwork manufacturing approach are key factors in the Italian industries worldwide fame.

The course examines why Italian Design is so successful and where this tradition finds its roots. The creation of beauty, an important matter in Italy since the Renaissance, is one of the reasons of the “Made in Italy” excellence. Present globalisation and its consequences are also looked at in order to give students an up-to-date view of the Italian role in the worldwide economy.


Design methods

The lectures are dedicated to the description of the design methods used to develop or to improve a new industrial product, where methods and instruments for the innovation are integrated and joined together in order to obtain the best result concerning both the economical and technical aspects. Starting with design history and using matrices that are able to compare and identify the product characteristics that need more attention, the course goes deep into the relation between the function and form of a product, a relation that aims to provide the best solution. During the course some project work will be suggested and promoted to the students who will be encouraged to develop their own ideas.



Materials and Processes for Design

Over 120,000 materials are today at the disposal of designers and metals are strongly contending for primacy with advanced polymers, ceramics and composites. If manufacturing processes are taken into account together with both material and design choice, optimised performances and lower production costs may be achieved. Certainly, the design of a component needs a deep knowledge of the relationships between materials and manufacturing processes. A summary of methods in the choice of materials is introduced along with examples and useful Computer Aided Engineering (CAE) tools.


top page

Italian industrial design history

This course has the aim of deepening the principal points of the history of design and technology in the 19th and 20th centuries, in particular referring to Italian and European design in order to understand the thread of history in design and product evolution leading to ourpresent-day industrial society.


Art history

An idea of the evolution of Italian art, focused century by century on an artist, a work of art or a significant event.

Art history as a container of eidetic and plastic-formal suggestions, referable even to design.

Some lessons will take place on site in museums and galleries.


Fashion and style

The first aim of this module is to introduce the Italian fashion world through a short description of Italian fashion history, origins, stylists and the present fast-fashion. The main characteristics of “Made in Italy” clothing and accessories, for which Italy is famous and appreciated all over the world, will be described.

top page

Concept freehand drawing

The aim is to propose some themes to exercise the freehand drawing. The intuition, the own interior and perceptive world, the hand and the fantasy are the direct expressions of the inspiration. The process consist of understanding the method of the technical drawing for design and its potential of expression, and the correct supports to realize sketches of daily used objects: from the quick sketch to describe form and shape to more mature and detailed drawing.


top page

Computer Aided Design

Industrial designers use information technologies to develop a project up to the point of obtaining a virtual prototype that allows the realisation of product definition. Therefore it’s essential for a designer to have knowledge of most advanced CAD-CAM systems in order to rapidly and effectively find the best product solutions.



Innovative technologies for prototyping in industrial design

This seminar will be delivered at the laboratory of the Faculty of Engineering in Forlì, where some rapid prototyping (a Fused Deposition Modelling machine) and reverse engineering equipment are available and where students cansee how virtual reality techniques are applied to the development of an industrial product. Students will be able to experiment with reverse technology on models they have produced themselves.



Food Design

Food is a main element in Italian culture and food design an important issue of the Italian design and “Made in Italy”. Food design can refer to eating context, food, kitchen tools and appliances, and food itself. Several significant examples of famous Italian kitchenware brands are described and some products are shown to students in the class.


Clay Modelling

This workshop takes place in Bertinoro in the modelling laboratory to underline the importance of hand model construction as a way to understandproduct form, aesthetics and ergonomics. Furthermore,the model is the first step of a reverse engineering process that allows the attainment, through the CAD-CAM systems, of the object mathematics description.

Students will realize their models in clay, typically used in the automotive field and very effective in understanding the ergonomics of the object.

top page

Designer seminars

A couple of seminars of Italian professional designers are proposed to allow students to have a direct dialogue with some famous and important figures in the Italian design world, asking them questions and discussing with them topics connected to Design. Each designer will explain students how and from what he takes inspiration for his products, showing images of his production and telling students the story of the most significant objects he designed in his career.



Design cases studies

Some contributions by Professors of Design at the international partner Universities are offered during the School, in order to compare different approaches and methodologies and to favour the socialization and sharing between the different cultures of students attending the School.


Project Work

Project work allows students to apply all they are learning. A significant number of hours is dedicated to the practical elaboration of projects under the tutors guide within three courses: Design methods, Computer aided design and Physical modelling.

Students, organized into groups that mix different competences and cultural backgrounds, will be asked to develop new projects using the CAD instruments and design methods they have learnt to finally realize a physical model.

This work will be done in collaboration with manufacturing enterprises in order to develop concrete ideas following the indications and advice of the involved companies.


top page

Visits to firms and institutions

In order to stimulate new ideas, students will visit some organizations and firms where significant industrial products of Italian Design are manufactured. The Emilia Romagna region is rich in industries whose fame is connected to, besides the functionality and quality of the product, the form and aesthetics.Typical examples are the Lamborghini sports car and Ducati motorbike enterprises, where students will have the possibility of spending some time in the facilities watching production and talking with the technical staff. All the traditional sectors of the Made in Italy will be considered and a special visit will be dedicated to the fashion world.

Expert designers working at the visited companies will explain the importance of the integration between functionality and aesthetics in an industrial product and the involved communication aspects. They will also underline the reasons why the Made in Italy brands are prestigious and in demand all over the world despite the globalisation process.



Visits to cultural, artistic and historical places

Some visits to Museums and artistic sites are organized under the guidance of the Art History Professor to complete the students' view of Italian history and style.

A one day trip to some significant places such as Ravenna, Urbino, Mantova, Padova, Lucca, Cremona, Rovereto, Arezzo, Vicenza or others are proposed as a visit between art and landscape. Students have the possibility to visit historical palaces and churches, to see important collections and classical paintings by important artists who gave a notable contribution to the history of art.

The University of Bologna is the most ancient in the world and students will visit the University Museum of Palazzo Poggi and will enter the special ancient atmosphere of this prestigious historical institution.

A morning is dedicated to the famous Casa Artusi Cookery School, in Forlimpopoli, where students can get a knowledge of the Italian cuisine history and the classical Made in Italy foods. They can also directly experience how to make pasta or pizza in the kitchen training facilities. A buffet with typical local products is offered and all the foods are described to the students.



Final test, presentations and certification

A certification of completion is delivered during an official ceremony by the Summer School Direction to all the students who have attended all the classes and obtained a positive evaluation in all the disciplines, checked by a final test and through the activities developed in the different laboratories. Each project work group will make a final presentation on the last day of the school.

An individual evaluation will be delivered to each student. The hours of activities of the Summer School corresponds to 6 ECTS.

Conclusions, comments and observations about the course will be collected at the end in order to improve the future editions of the School.